Sow & Arrow

Sow & Arrow is a family-run wellness company built on the belief that good health should be simple, accessible and sustainable. With a strong focus on low sugar, low carbohydrate foods and high-quality, food-sourced supplements, the brand is dedicated to helping people make practical swaps that support long-term wellbeing.

Co-founded by Pauline Cox MSc, a Functional Nutritionist, Women’s Health Expert and published author, Sow & Arrow blends evidence-informed nutrition with real-world application. Pauline’s work has been featured at major health events and across national media, reflecting the brand’s mission to empower individuals – particularly women – to take charge of their health with clarity and confidence.

Sustainability sits alongside personal health at the core of the company’s ethos. Sow & Arrow carefully selects products and partners that align with both human and planetary wellbeing, ensuring quality and responsibility go hand in hand.

From functional foods to thoroughly vetted supplements, the brand aims to remove confusion from the wellness space – doing the research and due diligence so customers can choose with confidence.

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  • A brown glass bottle of Regenerative Omegas Plant-Based Omega 3-6-9 food supplement with a white label stands next to three golden softgel capsules on a light surface.

    Plant-Based Omega 3-6-9 Made with Ahiflower® Oil, Fish-Free 120 Softgels – Regenerative Omegas

    £29.99

    I take these every day as part of looking after my long-term health.

    Regenerative Omegas is an Award-Winning, complete, balanced omega-rich oil, sustainably sourced from regeneratively farmed Ahiflower oil.

    The unique fatty acids of Ahiflower oil found in Regenerative Omegas, provides all of the benefits of a fish oil whilst avoiding heavy metals, PCBs, microplastics contamination now so prevalent in our oceans.

    And if you don’t like taking capsules, it comes in an oil too!

  • A dark blue bottle of Natroceutics Creatine Bioactive Creavitalis Pure Creatine Monohydrate powder, 240g, with a silver cap

    Pure Creatine Monohydrate – 240g

    £28.99

    I find creatine fascinating, especially as we learn more about how it supports not just physical strength, but brain function and energy too.

    What stands out here is the quality. This is the same standard used in clinical research, which gives a level of trust and reassurance that I think really matters with supplements.

    It’s one of those ingredients that’s been studied extensively, and it feels like we’re only just beginning to understand how important it can be for long-term health, resilience and vitality.

  • Several round desserts with dark chocolate tops, creamy light-colored middles, and biscuit bases are packed inside a brown cardboard box

    Low-Carb – Paleo Wagon Wheel – 4 pack

    £13.99

    I don’t believe in cutting everything out – it’s about finding better versions of the things we enjoy. I think there’s something quite nostalgic about treats like this – and it’s lovely to see them reimagined in a more thoughtful way.

    You’ve still got that familiar combination of textures and flavours, but made with better ingredients and a bit more care. It feels indulgent, but not completely at odds with looking after yourself.

    Sometimes it’s about enjoying the moment, just with a little more intention behind it.

  • A brown bag of Nourish Organic Coconut Macaroons Cacao with a cocoa pod pattern, a window showing the dark macaroons, and labels for gluten-free, dairy-free, vegan, refined sugar-free, and paleo diet

    Organic Cacao Coconut Macaroons – 140g

    £5.39

    I do believe there’s always room for something a little indulgent – it just depends on what it’s made from.

    These feel like a more mindful treat. Simple, recognisable ingredients, nothing unnecessary, and still that rich, satisfying chocolate flavour. It’s that balance I’m always looking for.

    A small moment of enjoyment that doesn’t feel at odds with looking after your health.

  • A glass jar of Sun & Seed Organic Raw Almond Butter with a brown label and gold lid

    Organic Raw Almond Butter – 200g

    £6.29

    I’m a big fan of simple, whole foods that you can build into everyday meals without overthinking it.

    A good almond butter is one of those staples – full of healthy fats, protein and nutrients, and incredibly versatile. This one feels particularly good because of the quality and how it’s made.

    Easy to add into breakfasts or snacks, and a really satisfying way to support your body without complicating things.

  • Plant-Based Omega 3-6-9 Made with Ahiflower® Oil, 150ml – Regenerative Omegas

    Plant-Based Omega 3-6-9 Made with Ahiflower® Oil, 150ml – Regenerative Omegas

    £38.99

    I tend to take the capsules myself, but I know they’re not for everyone.

    If you don’t enjoy taking capsules, the liquid version is a really great alternative to get your omegas. It’s easy to add into your routine, and you’re still getting those essential omegas from a high-quality, plant-based source.

    It’s all about finding what works for you and making those daily habits as simple and sustainable as possible.

  • Several rich chocolate brownies topped with flaked almonds on a white background

    Sweet Potato Brownies – 4 pack

    £11.99

    I’m always intrigued by ways of making everyday favourites a little more nourishing.

    Using sweet potato is such a clever twist – you still get that rich, fudgy texture, but with something a bit more wholesome behind it. It’s that balance I’m always looking for.

    A treat that feels indulgent, but a little more considered at the same time.